Customisation is the key to success
The Textile magazine|March 2020
At Laxmi Shuttleless Looms, there is no concept of selling off-the-shelf. That is because the company understands that every customer has different requirements. Catering to such needs is what makes it special
Arun Rao
Customisation is the key to success

Guess what is that special magic that has woven the success story of Laxmi Shuttleless Looms? It’s customisation! Every order at this Ahmedabad-based weaving machine manufacturer is customised and not supplied in standardised form. The company first understands the needs of its customers, re-engineers and then builds a prototype as per individual requirements. Whenever there are tricky issues involved in the weaving process, Laxmi Shuttleless Looms encourages the customer to take a trial on a prototype. Only after the customer shows satisfaction with the fabric quality does the company start working on the order.

This story is from the March 2020 edition of The Textile magazine.

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This story is from the March 2020 edition of The Textile magazine.

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