The consumer behavior is changing ever fast, becoming more demanding with the evolution of digital era and swift flow of information. The new business models are emerging with e-commerce booming, keeping physical retail stores at bay and stressed. Fashion brands are under immense pressure for quick replenishments and grappling for instant gratification of consumers’ personalized demands. Sustainability, circularity and traceability are gaining grounds in the textile industry and in pursuit of technological advancement. The trend of fast fashion, mass customization and personalization are ever demanding for shorter runs at competitive prices and speed to market. While the entire textile industry is aligning itself to changing trends for shorter value-chain, the last lap – textile printing is most adept to serve customized demand at a faster pace.
As per the estimates, the textile printing industry is valued at USD 175 Billion in 2020 and expected to grow at CAGR of 8.9% to reach USD 266 Billion by 2025, much of which will come from fast-growing newer printing technologies.
Evolution of Textile Printing Technologies:
This story is from the May 2021 edition of The Textile magazine.
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This story is from the May 2021 edition of The Textile magazine.
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