The FASO brand, which is the first foray of the KPR Group into the branded apparel segment, was launched in May 2019 and has already been creating ripples in the market. Providing details about the launch, E K Sakthivel, Executive Director, KPR Mill Limited, says, “We had launched the brand initially in Coimbatore, Madurai and Chennai. We started with 15 products of men’s innerwear – basically briefs, trunks, and gym vests. Within three months’ time, we expanded across Tamil Nadu. Right now we are offering 42 styles in men’s innerwear. We have briefs, trunks, vests, and athleisure wear consisting of jogger shorts, pants, gym vests, and T-shirts.” The company has been expanding its presence by steadily increasing its network of distributors.
Overwhelming Response
This story is from the November - December 2020 edition of The Textile magazine.
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This story is from the November - December 2020 edition of The Textile magazine.
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