The entry-level luxury cars are an important segment that BMW had been missing out on all these years while rivals like the Mercedes CLA and Audi A3 have been racking up good numbers. While the sensible ones among us would buy a Superb or Camry at that price point, there are people who can’t resist the allure of a prestigious German brand. Cars like these are important to get a certain breed of new customers into these brands and their attractive price point makes them relatively affordable to an elite aspirational buyer. We know the next-gen Audi A3 may take some time and Mercedes will be bringing the new A-class sedan instead of the CLA, so the 2 Series Gran Coupe can enjoy its time as the only offering in its class, for a while.
This story is from the November - December 2020 edition of UNIQUE TIMES.
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This story is from the November - December 2020 edition of UNIQUE TIMES.
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