Since Kerala was on the International sea route and more importantly international spice route, the cuisine has seen the best of various cultures. The use of coconut and coconut milk, blending with vegetables and meat alike, is a rarity.
Once you look at Kerala seriously, you will definitely feel that God has been unfairly kind to the state. Bestowed with the topography of the heavens, it presents the best of hills, plains, rivers, lakes and the idyllic coastlines. The sylvan backwaters and the heady city mosaic are sketched with multiple shades of green. A colour, which presents the best of the environment, borders every picture ever clicked in Kerala. Brevity has been conscious for the style of the prose. But, the data is vast to fit tomes, when one looks at the ‘TOURISM’ in Kerala.
Kerala has been on the radar on many a decade. The natural beauty of the state has been lauded in many a publication including the National Geographic and the Coned Nast traveller. In a rapidly urbanising India , the rest of India also come into Kerala to savour a natural blend of the ‘green’ with the ‘concrete’ – where it has never been a war but a natural symbiotic growth. This is at a time where the ‘concrete’ seems to be clearly winning over ‘green’ in the rest of the world, why just India.
The business case for tourism is also vibrant and compelling. A dollar spend in a sector begets a dollar or two in building the economy in the region. The multiplier is quite high when it comes to manufacturing – roughly $ 4.5 for every $1 spend on the economy. But, for a tourism conducive locality like Kerala – the multiplier for tourism is more $6.7 for every dollar spend. This is because it is not just the employment and the ecosystem that tourism generates but the linkages it has around the entire business landscape! From a business standpoint, there is no debate!
The other linkages are too strong to ignore :
Traditional Kerala
This story is from the November - December 2016 edition of UNIQUE TIMES.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November - December 2016 edition of UNIQUE TIMES.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Bhutan: The Enchanting Jewel Of The Himalayas
Majestic snow-capped mountains, picturesque valleys, verdant forests, centuries-old Buddhist shrines and monasteries, fluttering prayer flags, a serene way of life and folks boasting the best happiness index in the world...this Land of the Thunder Dragon has much more to entice those with wanderlust.
Bail - Emerging Trends In The Context Of Money Laundering Laws
The Hon'ble Supreme Court in case of Manish Sisodia Vs Directorate of Enforcement 2024 SCC Online 1920 has upheld certain key propositions that where a trial has not merely been delayed but has not even commenced after a long period of incarceration, the same would be violative of Article 21 of the Constitution of India.
Toyota, Maruti Suzuki Boost Hybrid Vehicle Sales in Uttar Pradesh Amid Tax Waivers, Spark Industry Debate
Toyota and Maruti Suzuki are ramping up marketing efforts for hybrid vehicles in Uttar Pradesh, leveraging new state tax waivers that offer buyers savings of up to $15,800 on luxury models like the Toyota Vellfire.
Supreme Court Rejects AAP Government's Plea to Expand NRI Quota in Punjab Medical Colleges
The Supreme Court rejected the AAP-led Punjab government's plea challenging the High Court's ruling against expanding the ‘NRI quota’ to include distant relatives for medical and dental college admissions.
USA's Delaware Supreme Court Confirms Byju's Default on $1.2-Billion Loan Amidst Ongoing Insolvency Proceedings
The Delaware Supreme Court has upheld a ruling that edtech firm Byju's defaulted on a $1.2 billion Term Loan B (TLB), validating claims made by US-based lenders.
India Approves Rs 3,300 Cr Semiconductor Packaging Plant in Gujarat, to Boost Chip Production
The Union Cabinet has approved a Rs 3,300 crore proposal from electronics manufacturer Kaynes to establish a semiconductor packaging plant in Sanand, Gujarat.
Thar Roxx: Your Perfect Off-Road Companion
To say that Mahindra knows the Indian customer really well, will be an understatement. Their biggest hits have come in various forms over the years, from the XUV500 to the XUV700 and the Scorpio N in recent times.
Exfoliate Your Way to Flawless Skin
Imagine waking up to smooth, glowing skin every day—skin that feels soft to the touch and looks naturally radiant without the need for heavy makeup or filters.
The Stinking Rose: Flavourful and Full of Health
Garlic, the humble bulb with a pungent aroma and a rich history dating back thousands of years, has earned a reputation not only in culinary delights but also as a powerhouse of health benefits.
Never give up!
In the earlier stage of your life, it was someone else who might have been gravely instrumental in shaping your viewpoints. Hence, it is supremely important to re-evaluate what you believe in, when you become an adult.