Digital marketing has proven to be a cost-effective method of marketing. Pay-per-click campaigns allow companies to target specific customer profiles that are most likely to purchase a product or enquire about a service. There are numerous ad platforms, from Google Ads to Facebook Ads and a variety of social media platforms, not to mention a range of ad formats and jargon, making investing in a digital media campaign a daunting prospect for some.
These are 5 simple steps to grow your business with a highly targeted PPC campaign.
1 Define your goal
The most important part of starting a PPC campaign is defining what you want to achieve from the campaign to grow your business. Understanding the goal will help you establish which platforms and combination of ad types to use.
The most common goals are generating sales and acquiring new leads. These campaigns would entail tracking conversions of sales made from product listing ads, or forms completed for lead generation ads. Other goals such as traffic generation and brand awareness would involve maximising the reach of your audience. If you would like to achieve a combination of goals, then you will need to prioritise the goals and split out the investment accordingly.
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