Give us a brief description of the brand?
Biryani by Kilo (BBK) is a premium biryani chain founded in 2015 by the veterans of the food industry. So far, there are 29 outlets in total in New Delhi/ NCR, Mumbai, Mohali, Ludhiana and Chandigarh. BBK has a strategic plan to establish a strong pan-India footprint and expand into select International markets like UAE & UK in coming three to five years. BBK has done three investment rounds mainly for around US$0.5m and US$1m from various investors like Ashish & Rohit Chand from Yukti Securities, Chandigarh Angels, Ashish Gupta ex Evalueserve, Ajay Relan founder Chairman CX Partners. The funds have mainly been used for expansion & capex along with technology and backend upgradation.
The brand was launched to preserve the ‘Khansama’ style of cooking wherein each meal/ biryani is freshly cooked with rich ingredients. It detests the idea of other brands where the food is cooked in bulk and repacked and sold. It is a delivery brand with 100% focus on delivering every order on time and offers an experience patrons would have received at a fine dining restaurant by paying an exorbitant price.
Biryani by Kilo offers a diverse menu that endeavors evergreen Indian biryanis and its culinary goodness in a nutshell. The dishes on the menu are handpicked while keeping the significance of heterogeneity and perfection in mind. To take the biryani experience a notch higher, it sends earthen Angeethis (Aanch) with each order to get the perfect smoky flavor and aroma of spices. For the Galouti Kebabs, BBK pulverizes the meat multiple times, and marinates it in the most veritable way.
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