Changing The Dining Landscape
foodService India|September - October 2017

Restaurants in increasing numbers are adopting table-booking apps for optimizing management of reservations, wait-lists, guest data, and table allocation. At the same time, consumers have also started to rely on this technology to reserve a table, compare a restaurant, menu items, deals and offers for making decisions about their eating out.

Varun Gupta
Changing The Dining Landscape

 Technology today permeates the lives of consumers like never before. Digital devices like mobile phones have become an integral part of our everyday life and we use them for many of our day-to-day activities and pursuits. We use it for ordering things online and for making our buying decisions. This pattern of consumer behavior and digital interaction is now fairly well embedded in the foodservice industry. The perpetual hunt of a foodie to dine at his desired restaurants is never ending. But nothing ruins a perfect dining experience than having to wait to relish one’s favorite food simply because the restaurant is full.

In today’s busy world, you don’t want to spend time waiting for your table when you go out for dining. You are better off if you reserve a table well in advance. If you know the restaurant you want to dine in, then making a reservation is simple – just call and make a reservation. But what happens when the restaurant is fully booked or when you are not sure about where to dine?

This is where table booking apps come to the rescue. Not only do they provide real time availability at restaurants, they also bring exclusive deals and discounts to the diners. A range of options such as bill discounts, party bookings, happy hours, etc., is aimed at targeting audiences from all age groups.

This story is from the September - October 2017 edition of foodService India.

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This story is from the September - October 2017 edition of foodService India.

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