Social media has shaped an entirely new paradigm in developing customer engagement. This is especially true in the case of the restaurant industry where social media helps in acquiring and interacting with the customers in real time.
Over the years it has been observed that the efficient use of social/digital media marketing is an essential component in any successful business. More than 60 per cent of the population in India is below 35 years of age and are very digitally savvy. This fact alone helps to highlight the importance of making Facebook, Twitter and Instagram as the leading marketing tools to reach consumers.
What is important is to understand that different digital tools hold varied degrees of importance for the different segments in the restaurant industry. It is therefore critical that the digital/ social media strategy of a restuarant should focus on some key elements discussed below, which can best help to promote the business as well as the brand. The spends on digital media for each segment is shown in the graph below:
This story is from the November - December 2016 edition of foodService India.
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This story is from the November - December 2016 edition of foodService India.
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