Indians, in increasing numbers, are turning to wine for personal consumption and for celebrating special occasions. To cash in on this trend, hotels like Hyatt Regency Gurgaon have a well-planned wine program that adds considerable value to its overall food and beverage offerings while contributing healthy returns on investment.
The Indian urban population is opening up to wine and the drink has become integrated with the urban lifestyle today. Wine events and tastings, vineyard tours and wine education programmes are on the rise. Wine is an urban drink and a whopping 80 per cent of it is consumed in metro cities.
Wine making has existed through most of India’s history but was particularly encouraged during the time of the British. Wine was locally produced mainly for consumption by the British who lived in India. Vineyards flourished in Baramati, Surat and Kashmir. However, at the end of the 19th century, a phylloxera epidemic wiped away most of the wine grape plantations, putting an abrupt end to the Indian wine industry. After the country’s Independence, the Constitution declared that one of the government’s aims was the total prohibition of alcohol. Several states went dry and wine producers didn’t have it easy for many decades since Independence.
This story is from the July-August 2017 edition of foodService India.
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This story is from the July-August 2017 edition of foodService India.
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