FoodService India spoke to Kailash Seth, Managing Partner, Kobe Sizzlers, about the restaurant chain’s brand value proposition, its most popular offerings and what he considers to be the brand’s most distinguishing achievements.
Tell us about your restaurant brand and what they are known for.
Kobe Sizzlers is a family style restaurant brand established in 1975 and known for sizzlers (dishes served on hot iron plates). The restaurant is enjoying success for the past 35 years. We have three restaurants running in Mumbai, which is run by our management. Another 18 Kobe Sizzlers are franchisees in India and abroad.
Which are your key customer segments and what is your customer value proposition?
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