Discoveries surrounding a new class of impossibly small and improbably powerful compounds could reshape the materials industry — and the world around us.
When 3M introduced Scotch tape in 1930, at the start of the Great Depression, it was a remarkably apt product for a scrimping and saving population — and an extraordinary advance. By combining two recent discoveries, masking tape and DuPont’s impermeable cellophane, 3M scientists had produced a clear, clean, inexpensive binding device, useful for mending rips in a wide spectrum of materials. Musicians used Scotch tape to patch ripped sheet music; women, to fix broken fingernails; accountants, to restore torn ledger books; and banks, to repair ripped currency.
Today, most of us take this enormously durable and useful pro duct for granted. It clutters up our kitchen junk drawer, an early example of the robust innovation culture that once powered the chemicals and materials industries. Between the mid-1920s and 1970s, corporate researchers created a steady stream of breakthrough materials. Cellophane was one, but the most consequential materials were synthetic polymers — complex molecules manufactured by humans. Many of them made possible new classes of commercial products that became enmeshed in our daily lives: nylon, latex, synthetic resin, Bakelite, the synthetic fibers used in contemporary clothing, polyvinyl chloride, polyethylene, polyurethane, and silicon.
This story is from the Fall 2017 edition of strategy+business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Fall 2017 edition of strategy+business.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Transforming information into insight
Focus on six organizational elements to build a world-class data and insights capability.
THE URGENT NEED FOR SOPHISTICATED LEADERSHIP
The pandemic has highlighted a series of paradoxes inherent to the work of leaders. What comes next will depend on how well leaders face up to them.
The road to successful change is lined with trade-offs
Rather than trying to convince people your change initiative is the right one, invite them to talk openly about what it might take to implement it: the good, the bad, and the frustrating.
Sustaining productivity virtually
Maintaining productivity levels among remote employees is an enduring challenge. Here are five ways to help businesses and employees thrive while people work at home.
FORWARD TO normal
Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.
How leaders can promote racial justice in the workplace
Embrace four principles to turn today’s diversity, equity, and inclusion initiatives into sustained progress.
CREATING THE OFFICE OF THE FUTURE
In a remodeled world, it is vital for companies to reinvent ways of working.
Consumer companies must take leaps, not steps
As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.
Businesses can fast-track innovation to help during a crisis
“Unrealistic” timelines can actually work. Here’s how.
Agility and experience management work better together
Many companies achieve early wins with separate transformational efforts, then stall. But if combined and enhanced using “return on experience,” or ROX, measures, these two programs can unlock each other’s potential.