How Chief Marketing Officers get out from underneath this avalanche of data and stay on top of it.
Data is everywhere. Channels are exploding. Technology is changing. Executives require more detailed reporting. Intuition and experience are no longer enough. You are living in the ‘show me’ era. Marketing leaders can’t do this alone; you need muscle in your marketing operations capability.
Having the right plans, people, and means of production is essential to making your number. But if marketing isn’t streamlined and tight, it doesn’t function well. It’s sluggish and weak, and it struggles to produce leads and nurture prospects. It can’t adapt quickly when change is required.
Once you achieve peak performance, you’ll change your company’s trajectory.
Automating core business functions (CRM, email marketing, etc.) certainly helps. It lifts the administrative burden that weighs marketing down. But automation alone can’t make your team more efficient or effective.
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