Overcoming the Execution Dilemma is central to building a highperformance sales organisation that consistently achieves or surpasses revenue growth targets. Here’s how.
Executives can design the best strategy, unveil it at a launch ceremony to their sales force, and find the thinking and planning does not translate into results; a direct outcome of an execution roadblock.
A COMMON CHALLENGE
A common challenge I have indentified over the past nine years engaging with a number of South Africa’s top CEOs and Sales Directors from successful high-growth companies is that they all face a similar problem; overcoming the execution challenge within their sales organisations.
THE BUSINESS ENVIRONMENT
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