The Sales Leader Dilemma Doing More With Less
thinksales|January - March 2019

How one simple lean tool can help you increase efficiency in your sales process.

Bob Mckenzie
The Sales Leader Dilemma Doing More With Less

Each year, many sales leaders face the reality of an increasing target and static headcount. Some are blessed with new products or additional marketing to support the cause. Others are leftwith the challenge of doing more with less.

Sales is often one of the last functional areas to invest in process improvement. After all, sales isn’t about manufacturing widgets, and what does having a karate belt have to do with efficiency? There are surprisingly simple concepts that can help you get more out of your sales team.

THE FIRST STEP IS TO MEASURE

Peter Drucker said: “If you can’t measure it, you can’t improve it.” Understanding how your team is spending their time is the most important opportunity you have.

Before we get out the stop watch, let me introduce two concepts that will help:

Bu hikaye thinksales dergisinin January - March 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

Bu hikaye thinksales dergisinin January - March 2019 sayısından alınmıştır.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

THINKSALES DERGISINDEN DAHA FAZLA HIKAYETümünü görüntüle
Getting Over Your Fear Of Cold Calling Customers
thinksales

Getting Over Your Fear Of Cold Calling Customers

A recent research study found that 48% of business-to-business salespeople are afraid of making cold calls.

time-read
5 dak  |
July - September 2019
10 Tips To Get Honest, Productive Feedback
thinksales

10 Tips To Get Honest, Productive Feedback

Great leaders are great learners. Their never-ending pursuit of information pushes them to constantly improve and sets them apart from the rest. Getting and learning from feedback isn’t always easy, but it is necessary, if we want to become better.

time-read
5 dak  |
July - September 2019
The 5 Things All Great Salespeople Do
thinksales

The 5 Things All Great Salespeople Do

The best salespeople know they’re the best. They take pride in their art form. They separate themselves from the rest of the pack regardless of circumstance. So how do they do it? What’s their secret? Are you one of them?

time-read
4 dak  |
July - September 2019
Why Trade Shows Are Worthy Of Your Marketing Budget
thinksales

Why Trade Shows Are Worthy Of Your Marketing Budget

Given unrealistic expectations against a modest budget, marketing leaders are routinely tasked with making trade-offs on what stays and goes in their annual budget. In a highly digitised world, trade shows might seem like the ancient way to do things, but they remain one of the best forums for exposure to customers. Increase your success rate with trade shows through more thoughtful planning that aligns sales and marketing to common goals and objectives.

time-read
4 dak  |
July - September 2019
Why CRM Projects Fail And How To Make Them More Successful
thinksales

Why CRM Projects Fail And How To Make Them More Successful

CRM is an important tool, but it is just a tool. When the laptops are shut down for the day, it’s your sales team that is responsible for bringing value to clients and driving revenue. Implement your CRM with that in mind and you’ll be pleased with your ROI.

time-read
4 dak  |
July - September 2019
Is Your Corporate Strategy Paying Off?
thinksales

Is Your Corporate Strategy Paying Off?

Key questions to determine if your strategy is working.

time-read
2 dak  |
August - October 2016
3 Ways to Improve Your Ability to Diagnose
thinksales

3 Ways to Improve Your Ability to Diagnose

Selling requires a strong ability to diagnose the client’s problems and challenges. 

time-read
4 dak  |
August - October 2016
How To Create Compelling Content
thinksales

How To Create Compelling Content

How do you create content that cuts through the noise? How do you get attention now that there is a glut of content being created?

time-read
5 dak  |
February - April 2017
Build Up Your Resilience By Asking Yourself Two Simple Questions
thinksales

Build Up Your Resilience By Asking Yourself Two Simple Questions

You may surprise yourself and find good in the bad.

time-read
4 dak  |
August - October 2017
How Marketing Can Increase Customer Lifetime Value
thinksales

How Marketing Can Increase Customer Lifetime Value

Marketing can play a pivotal role in boosting customer profitability.

time-read
2 dak  |
August - October 2017