NO MATERIAL will ever look and feel as soft, cushiony and luxe as velvet. And now we can swaddle our faces in it, thanks to products that go beyond simply being &lsquo;matte&rsquo; and offer a new depth of texture that makes make-up &lsquo;flatness&rsquo; a thing of the past. &lsquo;Velvety make-up means matte but with life,&rsquo; says NARS UK make-up ambassador Andrew Gallimore. &lsquo;It&rsquo;s make-up that mirrors the richness and depth of the fabric &ndash; soft and tactile with a touch of luminosity.&rsquo; From lipsticks to foundation, now is the time to get velveteen dreaming.SOFT ON SKINThere is a vital difference between your standard matte finish and that of a velvet. When it comes to foundation, mattes feel suited to oilier skins thanks to their powdery, oil-absorbing formula. Velvet finishes, on the other hand, give all the coverage of a matte foundation but act as an imperceptible second-skin veil, so skin&rsquo;s natural radiance doesn&rsquo;t become obscured or dulled. Many, like NARS Soft Velvet Pressed Powders, &pound;32, contain hyaluronic acid to quench even the driest of skins. &lsquo;With these, skin is one degree closer to looking real,&rsquo; says Andrew, as you can skip the make-up setting &lsquo;powder&rsquo; step and use less product. And, the more real skin looks, the more natural, radiant and youthful you will appear.BLUSH AND GLOWThe experience of applying make-up &ndash; and how it feels on skin &ndash; is just as important as the finish itself. There&rsquo;s now a selection of shape-shifting blushers available that begin their lives as comfortable, malleable creams and turn into velvet-matte textures on the skin. Shiseido&rsquo;s new Whipped Blush, &pound;32, is a mousse that contains thousands of microbubbles which transform into a featherweight powder when applied to cheeks. Then there&rsquo;s Chanel&rsquo;s Les Beiges Healthy Glow Sheer Colour Stick, &pound;39, which rolls on to cheeks for a silky finish. Consider them an easy, no-brush-needed blend, perfect for the uninitiated.LIP LOVEConsider that drying, glue-like matte lipstick a thing of the past &ndash; velvet formulas combine hydrating properties with a will-not-move sensibility. &lsquo;They reflect less light so lips look smoother and colour looks vivid and truer,&rsquo; says Andrew. Customer demand has even seen Clarins expand its 20-shade strong Joli Rouge (creamy) and Joli Rouge Brilliant (sheer and shiny) lipstick lines to include a new hero: Joli Rouge Velvet, &pound;22, which claims to keep lips hydrated for up to six hours. Armani&rsquo;s Rouge D&rsquo;Armani Matte Lipstick, &pound;30, contains up to 50% more pigment than a traditional matte and it&rsquo;s all down to a light-diffusing gel that makes the effect more soft-focus than cakey, while Lime Crime&rsquo;s Velvetines Liquid Matte Lipstick, &pound;18, goes on as a cream and dries to a soft matte. &lsquo;They move around less so last longer,&rsquo; says Andrew. The only rule? Don&rsquo;t deck your face in top-to-toe velvet. &lsquo;If you apply all one texture, it can look lifeless and slightly plastic,&rsquo; Andrew points out. There&rsquo;s beauty in balance.

Velveteen Dreams

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