Her comeback hasn&rsquo;t exactly had the response she was looking for, and last week, Cheryl was on the receiving end of yet another backlash when it was announced she was releasing a range of Easilocks hair extensions. Despite having a contract with L&rsquo;Or&eacute;al, the 35-year-old singer has signed a huge deal with the company &ndash; which also works with Charlotte Crosby and counts reality star Chantelle Houghton as a fan &ndash; to launch her own range of fake hair. And, we&rsquo;re told, it could jeopardise her contract with the beauty firm. She&rsquo;s also been accused of selling out, as Easilocks doesn&rsquo;t have the same reputation as L&rsquo;Or&eacute;al.&ldquo;She&rsquo;s clearly just doing this for the money, it&rsquo;s such a tacky move &ndash; L&rsquo;Or&eacute;al must be furious,&rdquo; one fan wrote, while another asked, &ldquo;Is this what you&rsquo;ve been reduced to? Promoting the same brand as reality stars. It&rsquo;s sheer greed.&rdquo;However, we&rsquo;re told Cheryl isn&rsquo;t concerned about the criticism as she&rsquo;s pleased to work with a company that allows her to have more control over everything and can help build her brand. &ldquo;The plan for her comeback was to do a &lsquo;Kardashians&rsquo; and capitalise on it in order to make her more money. She thinks it&rsquo;s a good platform to be able to launch her own hair, beauty and make-up ranges. She wants to start her very own empire,&rdquo; an insider tells heat. &ldquo;The aim is to have everything she does to feed into making her money &ndash; and not a huge company. Cheryl sees this as the opportunity to give women what they really want. She&rsquo;s had a lot of offers over the last few years, with similar brands as Easilocks approaching her to front a campaign. But her team have been really smart &ndash; they have negotiated an equity deal &ndash; the wording is very much that Cheryl is releasing her &lsquo;own range&rsquo; of hair extensions with them, so she shares in all the profits from this.&rdquo;Coming from a working-class Geordie background, Cheryl has always been rightly proud of everything she&rsquo;s achieved &ndash; and now she&rsquo;s a single mum to 20-month-old son Bear, we&rsquo;re told she feels it&rsquo;s even more important to her to keep earning her own money. While ex-boyfriend Liam Payne is providing financial support for Bear, the insider says she wants to be independent and give Bear the life she could&rsquo;ve only dreamed of when she was younger, adding that she&rsquo;s shrugged off the backlash, putting it down to people being &ldquo;snobby&rdquo;&ldquo;Cheryl knows this is her market and thinks the extensions range will be hugely popular with her fans in Liverpool, Essex and, of course, Newcastle,&rdquo; says the source. &ldquo;She knows she&rsquo;ll have the last laugh, and this is just the start of what she hopes will be something bigger. She&rsquo;s already thinking about retiring from music and this could be her way out &ndash; a businesswoman who makes money while she sleeps. It&rsquo;s all part of her big plan.&rdquo;

Defiant Cheryl: &lsquo;I'll Have The Last Laugh'

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