New Heights
Prestige Thailand|November 2017

With a well-earned reputation for innovation, MONTBLANC continues to push established boundaries, producing collection after collection of exciting and timeless luxury goods

New Heights
“WE BELIEVE NEW heights are inspiring,” says Matthieu DuPont, president of Montblanc Southeast Asia. He’s referring to Montblanc’s pioneering smart watch, the Summit, but he may as well be talking about the brand in general.

Montblanc has a rich history of innovation, stretching all the way back to 1906 when the brand was founded. From coming out with the first Meisterstück to producing celluloid pens in the 1950s, Montblanc has always positioned itself at the vanguard of luxury writing instruments, leather goods, timepieces and accessories. Lately, though, being at the front of the pack has meant more digital enhancements, more exciting collaborations with tech leaders and groundbreaking artists, plus more luxury goods that appeal to younger generations.

Perhaps the most talked about product that speaks to this ideology is the previously mentioned Summit. “With this watch, we are reaching out to a crowd that wants to have something on the wrist that doesn’t just tell the time,” says DuPont. “You can change the watch face from a Chronograph to a Timewalker to an 1858. You can personalise certain elements, such as the dial colour. And then you have all those connected elements that you do not have in a traditional watch: a heartbeat sensor, applications such as Uber and Runtastic and more, as well as a world time zone app that allows you to switch the time with the press of a button.”

This story is from the November 2017 edition of Prestige Thailand.

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This story is from the November 2017 edition of Prestige Thailand.

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