This week, we go hands-on with the devices and look at the new iPad, Apple Watch, and the launch of Apple Arcade in one of Apple’s biggest keynote presentations to date…
iPHONE 11
Following the launch of the iPhone X, Apple was criticized for pushing the price of its flagship smartphone over the $1,000 price point. Despite huge innovations, many thought Apple had let its success get to its head, and sales suffered as a result. Last year, Apple attempted to rectify that with the launch of the more affordable iPhone XR, offering the majority of features as the “premium” iPhone XS and XS Max, albeit for $250 less. Subsequently, the XR became the company’s most popular smartphone, selling 26.9 million units in the first six months of 2019 alone. This year, Apple takes that up a notch, promoting the XR to its flagship smartphone, under a new name: iPhone 11.
This stunning new smartphone features a bunch of new features that take the XR experience to new heights, including a dual-lens rear camera, six new color options, support for Dolby Atmos sound, a faster A13 Bionic chip, and more. Just as the XR did, the iPhone 11 has a 6.1-inch Liquid Retina display, an LCD, which helps to keep costs low. Whilst that was once considered a handicap (no support for 3D Touch), it’s now the norm, with Apple eliminating the technology from all of its iPhones in favor of Haptic Touch, supposedly to support an under-the-display Touch ID sensor in 2020 iPhones. For everyday users, the iPhone 11 is the go-to smartphone for just $699.
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