FULLERTON INDIA PROVIDES instant Cash-in-account to salaried individuals, for up to 60,000 for new customers applying on its Instaloan app, fully leveraging the advanced data-analytics capabilities. The digital business has grown 10x over the last one year, and over 20% of new salaried customers have originated via its digital business. ECs Abhishek Raval speaks with Rajashree Nambiar, CEO & MD, Fullerton India Credit Company.
How important is digitization in Fullerton India Credit Company’s growth strategy?
Fullerton India believes digitization can bring monumental transformation into the lending business and hence forms a core pillar of our growth strategy. Our recent efforts in digitizing existing business and introducing new digital vertical within the organization will further our position as a digital pioneer among the incumbents.
With our investments and focus on digitisation, we attract more than 1 million visits every month on our website, and service unsecured loans upto ` 20 lakhs to customers through web and app with instant decisioning and 100 per cent digital journey. We provide instant “Cash-in-account” to salaried individuals up to 60,000 for new customers applying on our Instaloan app, fully leveraging our advanced data-analytics capabilities. Our digital business has grown 10x over the last one year, and over 20 per cent of new salaried customers are originated via our digital business.
What steps have you taken so far towards moving on the digital path?
Digital devices are getting affordable, and more people are using these as a part of their day to day activities. Recognising this, we have introduced services that aid in this process of digitisation. Few of these services are online lending platform- both web based and app based, online verification through eVerify mobile app, assessing customer credibility through alternate data sources through Instaloan app and lending over Facebook through chatbot ASHA, which is a self-learning chatbot available on Facebook messenger and provides an interactive medium for customers to apply and submit documentation and receive loan approvals.
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Bu hikaye Express Computer dergisinin October 2018 sayısından alınmıştır.
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