Apps On A High

Global app revenue reaches $39 billion in the first half of 2019, up 15% year-over-year

The world’s App Store and Google Play users generated a combined $39.7 billion in spending on mobile apps and games during the first half of 2019, reveals a new report by mobile app intelligence firm Sensor Tower. Interestingly, this was 15.4 percent more than the $34.4 billion consumers spent across both stores in the first half of 2018.

Consumers spent an estimated $25.5 billion globally on Apple’s App Store during the first half, an increase of 13.2 percent year-over-year from $22.6 billion in Q1 and Q2 of 2018. The amount generated by Apple’s platform was approximately 80 percent greater than Google Play’s estimated gross revenue of $14.2 billion for the half, the report said. That was up 19.6 percent Y/Y from first half 2018’s total of $11.8 billion.

Tinder was the highest-grossing non-game app in 1H19, generating an estimated $497 million in spending across both stores. This was about 32 percent more than users spent in the app during the first half of 2018.