'We Are Focused On Developing Voice UI For Our Products'

Denmark-based Jabra, a subsidiary of GN Netcom that makes in-ear and on-ear audio wearables, is one of the leaders in engineering communications and sound solutions. Through sound, the company aims to transform lives. Jabra engineering excellence leads the way, building on 150 years of pioneering work. The company employs approximately 1,100 people worldwide, and reported annual revenue of Danish Krone (DKK) 4.7 billion (Rs 49.4 billion approximately) in 2018. In a conversation with My Mobile, the company’s top executive Tero Tolonen, VP Global Product Management spoke about the importance of technology, productivity, consumer growth and many more. Here are the edited excerpts from the interaction.

How will technology further enable productivity in the coming years?

In an ideal world, technology isn’t something you will experience at all; it should fundamentally work for us, rather than get in our way. Living in a time-poor world, we are all challenged in focusing on the right things in order to get the most out of a finite period, but technology adoption is where our productivity enhancements lie. What we’re doing is trying to understand human ability and preferences to enable things like voice to become the next user interface (UI) in both consumer and enterprise domains. Voice is a perfect example of a more natural and simpler way to engage with services that unlock time and productivity in our days, underpinned by the enabling technology.

How will this affect consumers?