Unite AMP & PWAs

Conor McGann reveals how you can create friction-free sites by combining the best of both technologies

- Conor McGann

With it feeling like human attention spans have shrunk to less than that of a goldfish, quality web content is critical to earning consumer attention. As more people shift to smartphones, low conversion rates on mobile mean that companies miss out on vital revenue opportunities. In this world we live in, we are now faced with more impatient and demanding users. In less than three seconds, the user expects to be provided with an instant online experience. It doesn’t matter if it’s on the fastest WiFi connection or even the weakest network connectivity; it all boils down to eliminating what I like to call a ‘mobile-gap’.

Design mobile-first

With mobile frequently the first touchpoint to the open web, it’s amazing to see how often it has been overlooked. Mobile is now the ‘gateway’ of a user’s web journey.

There aren’t enough time and resources put into developing and designing mobile-first experiences. It’s all about getting your user to the core product value as quickly as possible. When this isn’t apparent, it can generate negative brand connotations – like frustration – that stick in consumers’ minds. As humans we’re more inclined to remember bad experiences than talk about the good. Which is all the more reason to engage people from the very first tap.

We’ve entered an age of instant gratification and need to assist our customers more. Having worked with multiple clients on transforming their websites, it’s safe to say that there’s room to grow. User research backs this up: we know that only a third of users believe all brands are helpful on mobile sites. So what needs to be optimised? What should developers take to be the starting point in assisting users on this modern web journey?