Three Digital Consumption Habits Of Malaysians

A guide for businesses who want to engage more effectively with them.

- Jaheer Abbas

It is no secret that we are becoming increasingly dependent on technology and our digital devices as a source of information, entertainment, and to simplify everyday tasks. Recently, Limelight Networks released its State of Digital Lifestyles 2018 report, based on market research conducted on 5,000 consumers in 10 countries including Malaysia, Singapore and the United States.

The report found more than 69% of Malaysians surveyed said they could not go a day without their mobile phones, topping the list among the 10 countries surveyed. This confirms the many traits of today’s local consumers and their dependence on digital devices.

As digital devices become a more integral part of our lives, expectations and frustrations continue to rise. Here are three things about Malaysian consumers that businesses need to know to engage with them more effectively across platforms.

Malaysians are technologically savvy, yet trust and security concerns deter adoption

Digital assistants, such as Google Home and Amazon Echo, have been increasing in popular in the last two years. However, this might not be the case in Malaysia. According to our findings, 22% of Malaysian respondents already own a digital assistant.