Frank Basinski, director partner programmes and enablement, EMEA, Red Hat, explains why the channel must focus on becoming adept in specific verticals.
Increased vertical focus has been happening for a while at the channel’s cutting edge, and IDC believes that 2017 is the year it becomes mainstream. The analyst house predicts that by 2018 at least 20 percent of partners will have restructured to create vertically focused customer-facing sales and solutions organisations. However, is it as black and white as this, and what are the main obstacles partners are facing in creating the crossover between industry and technology?
Thanks to the rise in third platform technology and a dramatically shifting customer landscape, partners are focusing more and more on their vertical offerings and expertise. New research commissioned by Red Hat underlines this, with over half of the resellers, VARs, SIs, MSPs, CSPs, ISVs and consultants surveyed in the UK, French and German channels having extended their product and service portfolio towards specific vertical industries in the past 12 months.
The key driver for partners, is that customers are increasingly looking for guidance and solutions from the channel to help facilitate their digital transformation and to achieve a holistic, cross-sector business approach.
This story is from the October 2017 edition of Reseller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 2017 edition of Reseller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Distinctively Different
In a competitive marketplace, only those firms who dare to distinguish themselves through innovative initiatives and ensures they are at the forefront of change can hope to flourish over the next decade. Janees Reghelini caught up with Ramkumar Balakrishnan, president, Redington Value, to discover how the firm aims to redefine distribution.
Serve To Lead
In a landscape where margins are increasingly declining and hard to sustain, partners are discovering that services offer an opportunity to supplement their business. Reseller ME speaks to experts to learn how the channel can differentiate through a strong services offering.
Seek The Silver Lining
Jan Ursi, EMEA director of channel, Nutanix, advises channel partners to create digital services based on cloud technologies that can benefit organisations.
Public Promise
As a publicly listed firm Avaya International’s first priorities are to enable partners to maximise the accelerated innovation it aims to bring.
Akyumen Inks Partnership With Dubai's Sands Distribution
Akyumen, manufacturer of electronic and mobile technology products globally, has signed up Sands Distribution as its GCC distributor, as part of its global go-to-market strategy.
Deploying Software-As-A-Service
In the Software-as-a-Service (SaaS) model, third-party providers host applications and ensures it is accessible to customers. As one of the main categories of cloud computing, SaaS along with Infrastructure-as-a-Service (IaaS) performance have been driving growth over the course of last year.
Optoma Signs Up Redington For The Gulf Region
Optoma, a global projector brand has appointed Redington Gulf, the regional services and solution provider for manufacturers of IT, telecom and digital lifestyle products, as its authorised distributor in the Gulf region.
The NotPetya Outbreak
Mohammad Tabbara, senior systems engineer, UAE and Channel, Infoblox, discusses the recent ransomware attack and how channel partners can help customers to stay on top of their cybersecurity solutions.
A Fine State
Recent Gartner report revealed that governments in the Middle East and North Africa markets are expected to spend $11.6 billion on IT products and services in 2017. In such a scenario, we speak to experts to discover how resellers can customise their offerings and approach to be the preferred partners for the regional government sector.
Turn A Profit
Sustaining profitability is one of the key issues that Middle East channel players continue to have today. Profitable partners are essential to the success of a vendor’s business. But with declining margins and difficult market conditions, resellers are increasingly finding it hard to be lucrative. Reseller Middle East speaks to channel managers to learn their strategies to ensure partners are profitable.
