Channel advisory firm Enabler One’s co-founders Nehul Goradia and Rishikesh Trivedi share go-to-market strategies and plans for 2018.
What were the gaps in the market that led to the formation of Enabler One?
Nehul Goradia (NG): The IT market in the Middle East and Africa (MEA) is changing exponentially with the increasing adoption of new technologies and the emergence of many new players. Most organisations are unable to justify or capitalise on their market penetration spend as they’re unaware of the nuances of the local markets. Although viewed as one territory, MEA consists of many countries with their own cultures and operational methodologies. At Enabler One, we help firms bridge this gap by bringing in our years of experience of having launched multiple organisations, brands and products in various geographies.
Can you explain the business objective of Enabler One?
Rishikesh Trivedi (RT): A unique go-to-market advisory firm, Enabler One, provides market penetration, market share enhancement and brand management strategy services. We not only consult but support our clients from ‘strategy to execution’. With in-depth experience in alliance and channel development and brand marketing, Enabler One, brings domain as well as market expertise for technology organisations.
NG: With a defined objective of helping organisations achieve a better ROI from go-to-market investments, our enablement programmes are governed by the following ethos – helping clients reduce their time to market, connecting them with the right people: whether partners or customers and lastly, enabling and enhancing their brand visibility.
Who is your target audience and which verticals do you specialise in?
This story is from the October 2017 edition of Reseller Middle East.
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This story is from the October 2017 edition of Reseller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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