Go Big Or Go Home

With a solid foundation of studios, Microsoft will be firing all cylinders at this year’s E3.

This year is shaping up to be something special for Xbox. Chatting to Larry Hryb recently on his Major Nelson podcast, Microsoft’s very own Phil Spencer went into some of the details of his intentions with Xbox for this year’s E3 and beyond.

“This is gonna be a fun E3 for us,’ enthuses Spencer. “There was obviously some news back in the fall, and we had a discussion about should we go big, should we save some money? And decided, ‘No, we’re going to do our thing and we’re going to go and be as big at E3 as we’ve ever been.’ And I love that opportunity.” The ‘news’ being that Sony has chosen not to attend this year’s E3, which Microsoft has seen as a great opportunity to take centre stage.