All around the immense city of São Paulo, posters on telephone poles display a Pop-art image of the newly elected President of Brazil, Luiz Inácio Lula da Silva—Lula, as he is universally known. His head is crowned by dark curls, his face adorned with a red star, a symbol of his Workers’ Party. It is a vision of Lula in his early days: the left-wing idealist, the charismatic strike leader, the prophet of an imaginary future in which Brazil would become a center of social justice where no one went hungry, the rain forest was protected, and the enmity between races and classes dissolved. It is an old cliché that Brazil is the country of the future—a future that will never arrive. It is also true that the colossus of Latin America has not fulfilled many of its people’s hopes.
For generations of Brazilians, Lula is the country’s most familiar public figure. He served two previous terms as President, from 2003 to 2010. In 2018, he was imprisoned on charges of money laundering and corruption. Lula denied any wrongdoing, insisting that he was the victim of a political revenge scheme. His candidacy represented an almost unprecedented comeback.
This story is from the January 30, 2023 edition of The New Yorker.
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This story is from the January 30, 2023 edition of The New Yorker.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
President for Sale - A survey of today's political ads.
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