IN 1939, the Westinghouse Electric Corporation commissioned a fifty-five-minute film about the Middletons, a fictional Indiana family who travel to the New York World’s Fair, where they are dazzled by the company’s futuristic vision of “a new Tomorrow.” It’s a consumer paradise that includes everything from television to a photoelectric bike called the Phantocycle to a towering voice-controlled robot named Elektro. The movie’s highlight is a staged dishwashing competition between “Mrs. Modern,” who is armed with a new Westinghouse dishwasher, and “Mrs. Drudge,” who works furiously at a sink. To no one’s surprise, the gleaming labor-saving device wins.
This story is from the January/February 2021 edition of The Walrus.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January/February 2021 edition of The Walrus.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Dream Machines - The real threat with artificial intelligence is that we'll fall prey to its hype
Some of the world's largest companies, including Microsoft, Meta, and Alphabet, are throwing their full weight behind AI. On top of the billions spent by big tech, funding for AI startups hit nearly $50 billion (US) in 2023.
MY GUILTY PLEASURE
MY CHILDREN are grown, with their own partners, their own lives.
The Quest to Decode Vermeer's True Colours
New techniques reveal hidden details in the Dutch master’s paintings
Repeat after Me
TikTok and Instagram are helping to bring Indigenous languages back from the brink
Smokehouse
I WAS STANDING THERE at the corner, the corner where the smaller street intersects with the slightly wider one.
How Could They Just Lose Him?
The Huronia Regional Centre was supposed to be a safe home for people with disabilities. Then, amid suspicions of abuse at the facility, twenty-one-year-old Robin Windross vanished without a trace
Prairie Radical
How conspiracy theorists splintered a small town
Eeny, Meeny, Miny, Moe
Scott Moe rose quietly through the ranks. Now the Saskatchewan premier and his party are shaping policies with national consequences
The Accommodation Problem
Extensions. Extra exam time. Online everything. Addressing the complex needs of students is creating chaos on campus
MY GUILTY PLEASURE
I WAS AS SURPRISED as anyone when I became obsessed with comics again last year, at the advanced age of forty-five. As a kid, I loved reading G.I. Joe and The Amazing Spider-Man.