Rajesh Mishra, CEO, UFO Moviez India Limited, on how the company revolutionised the digital cinema distribution network in India using satellite connectivity.
UFO Moviez India Ltd. is one of India’s largest digital cinema distribution network, and incinema advertising platform. UFO operates India’s largest satellite-based, digital cinema distribution network. It associates itself with names like PVR cinemas, INOX, Cinepolis, Movietime amongst other brands. It was set up in the year 2005. Rajesh Mishra, CEO, UFO Moviez India Ltd, has been spearheading the daily operations and management of the company, since its inception. When asked about when he joined the company, he joked, “I’m one of the founding employees, if I may say!” He has led the company to ace the Indian cinema distribution market, with the help of his dedication and forward-thinking attitude. Every initiative UFO has taken towards making a positive change in the cinema industry, has been lined by thoughtfulness and the determination to bring about a change.
UFO’s digitisation and delivery model has been fundamental in instigating the swift digitisation of Indian cinemas, in turn facilitating same-day releases of movies across the length and breadth of the country. This has tremendously helped movie producers and exhibitors, by reducing distribution costs for them, widening their network, catalysing efficient and timely delivery of content, and most importantly – almost eradicating piracy through encryption and other security measures. All of this, without any compromise on the quality.
Over the years, UFO has released over 14,500 films in 22 languages, on its UFO M4-Platform and Digital Cinema Initiatives (DCI) network. It has conducted over 30 million shows across 5289 screens, pan India. UFO’s in-cinema advertising platform has given long-term advertising rights and licenses to 3738 screens, with an aggregate seating capacity of approximately 1.63 million viewers and a reach of 1291 cities and towns across India.
THE BIRTH OF SATELLITE CONNECTIVITY
This story is from the April 2019 edition of Digital Studio.
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This story is from the April 2019 edition of Digital Studio.
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