The IBC Outline
Digital Studio|October 2018

IBC2018 has wrapped up, and has instigated a sense of learning, inspiration and long-lasting synergies

Anisha Gakhar
The IBC Outline

Digital Studio was at Amsterdam this year for IBC2018, along with many of our industry peers, absorbing all the latest technologies and magnificent displays that were showcased. On my way back to home land, I was left with a surging inspiration, which had its roots in the depth of knowledge that I gained. IBC2018 welcomed 55,884 attendees to its 2018 chapter, whilst recording a 667 sqm increase in floor-space as compared to last year, to make it 53,710sqm of the RAI Exhibition centre in Amsterdam. What’s note-worthy is that the IBC App logged more than 91,000 interactions, lodging IBC at number one position on Twitter, in the Netherlands, on several days of the convention. It recorded 185 million potential impressions and over 250,000 video views. For those who missed out on the happenings, and those who did not and yet want a scoop on the excitement, read on. There is a lot to imbibe from the most lucrative insights filtered out from this year’s IBC2018 gala event.

STANDPOINT

“This show is about engagement, engagement, and engagement. The stats were up in almost all areas and re-bookings are ahead of last year,” said Michael Crimp, chief executive, IBC.

Crimp noted that it was important that the figures were placed within the context of all that IBC comprises of. “IBC is much more than just a trade show,” he iterated. “We have developed a basket of data-driven statistics including sales leads generated on stands, conference attendance and IBC365 views. IBC is benefiting from the convergence of technology,” he added. He also explained that the exchange of information and energy is pivotal to the longevity of IBC’s success, and sits at the very core of the business.

This story is from the October 2018 edition of Digital Studio.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 2018 edition of Digital Studio.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM DIGITAL STUDIOView All
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
Digital Studio

BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY

The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.

time-read
1 min  |
November 2024
UNFORGETTABLE MOMENTS
Digital Studio

UNFORGETTABLE MOMENTS

A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024

time-read
5 mins  |
November 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Digital Studio

TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS

Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.

time-read
3 mins  |
November 2024
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Digital Studio

Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.

time-read
1 min  |
November 2024
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Digital Studio

Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation

Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.

time-read
1 min  |
November 2024
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
Digital Studio

SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production

SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.

time-read
1 min  |
November 2024
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Digital Studio

LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials

Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.

time-read
2 mins  |
November 2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Digital Studio

Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM

Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.

time-read
1 min  |
November 2024
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
Digital Studio

ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

time-read
2 mins  |
November 2024
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Digital Studio

Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing

Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.

time-read
1 min  |
November 2024