Yes, Mam
Digital Studio|April 2018

Business models for broadcasters are not what they used to be.

Bindu Gopal Rao
Yes, Mam

Yesteryear’s broadcasters are today’s media companies or content owners, and their success depends on uncovering new opportunities and outlets for programming and maximising distribution. However, supporting these new outlets using technologies like media asset management (MAM) can be labour intensive and expensive. Over the years, MAM systems witnessed a great learning curve based on key broadcast technology landmarks and customer feedback.

Contrary to the one-shoe-that-fits-all theory, the system has evolved to become customisable to suit the needs of individual users. “It is adept in resolving contemporary challenges faced by broadcasters, since at the very core, MAM offers flexibility, controlled collaborative organisation of content along with faster, easy and accessible productive workflows that integrate with third party systems. This enables media management from one source for a distributive network of other linked platforms,” explained Kulvinder Singh, VP, sales, SAARC, Aveco.

The industry, on the whole, has evolved following changes in viewership choices, preferences and viewing patterns. Today, the audience has, and demands, a multitude of variety, innovation and multitude of content across platforms. Therefore, a major concern that broadcasters had was whether their MAM systems could adhere to strict security protocols, a challenge that contemporary solutions have risen to.

“For decades, industry standards committees have been focused on developing a functional interoperability platform. SMPTE’s Interoperable Master Format (IMF) now provides a tried and tested media format, which allows media and entertainment companies to offer end-to-end IMF workflows that leverage IMF specifications without overloading processes with internal conversions or limitations in the content management structure,” added David Abel, sales director, Tedial.

OVERCOMING HURDLES

This story is from the April 2018 edition of Digital Studio.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the April 2018 edition of Digital Studio.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM DIGITAL STUDIOView All
BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY
Digital Studio

BROADCAST INDIA SHOW 2024 A SHOWCASE OF INNOVATION AND SUSTAINABILITY

The Broadcast India Show 2024, held at the Jio World Convention Centre in Mumbai, highlighted cutting-edge technology and sustainable practices.

time-read
1 min  |
November 2024
UNFORGETTABLE MOMENTS
Digital Studio

UNFORGETTABLE MOMENTS

A Night of Glitz and Glamour at the Digital Studio India M&E Awards 2024

time-read
5 mins  |
November 2024
TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS
Digital Studio

TOSHIBA'S NEXT-GENERATION S300 PRO SURVEILLANCE HDDS FOR LARGE-SCALE VIDEO SURVEILLANCE SYSTEMS

Toshiba announces its next-generation S300 Pro Surveillance Hard Disk Drives (HDDs) targeting the latest requirements in the surveillance storage market.

time-read
3 mins  |
November 2024
Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel
Digital Studio

Amagi Partners with LeadStory and Samsung TV Plus to Launch Personalized FAST 2.0 News Channel

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced its collaboration with Samsung TV Plus and news publisher LeadStory to launch a first-of-itskind personalized FAST channel in the industry, built on a patent-pending technology from Amagi.

time-read
1 min  |
November 2024
Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation
Digital Studio

Appear Appoints Shakunt Malhotraas Vice President to Lead APAC Growth and Media Innovation

Appear, a global leader in live production technology, is pleased to announce the appointment of Shakunt Malhotra as Vice President for the Asia-Pacific (APAC) region.

time-read
1 min  |
November 2024
SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production
Digital Studio

SS Rajamouli and His AI Collaboration with Top International Studios for New Upcoming Jan 2025 Production

SS Rajamouli is a major influence in Indian cinema. He has broken down language barriers and helped Indian films gain recognition worldwide.

time-read
1 min  |
November 2024
LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials
Digital Studio

LiveU Wins FIDAL Open Call to Test Beyond 5G Technologies in Large-Scale Media and Public Safety Trials

Highlighting its strong commitment to technological advancement through third-party partner collaboration, LiveU has won a FIDAL Open Call to take part in the 'Large Scale Field Trials Beyond 5G' research project.

time-read
2 mins  |
November 2024
Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM
Digital Studio

Riedel Communications Appoints Jason Barden as Regional Sales Director for CALA/LATAM

Riedel Communications today announced the appointment of Jason Barden as its new regional sales director for the Central America, Caribbean, and Latin America (CALA/ LATAM) market.

time-read
1 min  |
November 2024
ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators
Digital Studio

ARRI Launches Ensō Prime Lenses: Compact, Versatile, and Perfect for Creators

ARRI introduces its new Ensō Prime lens series, reaching beyond the company's traditional market to embrace corporate and commercial content creators and owner-operators at earlier stages of their careers.

time-read
2 mins  |
November 2024
Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing
Digital Studio

Meta Launches Movie Gen AI to Revolutionize Video Creation with Text Prompts and Custom Editing

Meta announced the launch of Movie Gen on Friday - a new generative AI platform designed to transform how users create, edit, and personalise videos.

time-read
1 min  |
November 2024