Shahnaz Husain started her first clinic out of her small South Delhi flat with a loan of `35,000 from her father. She had trained in beauty, when her husband was posted in Iran, and despite being trained in western beauty treatments and techniques from impressive training institutions, she decided to go the Ayurvedic way after she came across instances of damage caused by chemical treatments. Her aim was to find natural and safe alternatives. Today, the Chairperson & Managing Director of the Shahnaz Husain Group has crafted nearly 375 formulations for beauty, skin and scalp disorders, health, and fitness. Over to the multi-award-winning trailblazer.
You are a case study and a subject at Harvard Business School...
spoke at Harvard Business School on how I established an international brand without commercial advertising, becoming a case study on Brand Creation. Now, I am a subject at Harvard for ‘Emerging Markets’, in recognition of the international market I have created for Ayurvedic beauty care.
Have you launched any new products post-COVID-19? What about online shopping/e-commerce?
We have launched our herbal Germ Fight Series of hand sanitiser, hand wash, face wash, hand moisturiser, and chyawanprash. Other products will be launched soon. Containing natural germicidals, they provide safety and protection. There is a 30 per cent increase in e-commerce through content-marketing on our website, social media, and regular channels.
Have you thought about applying artificial intelligence?
This story is from the December 2020 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2020 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE PRE-MARRIAGE PLAYBOOK
Getting married demands honest conversations before you say \"I do\".
KEEP CALM AND SAY 'I DO'
Battling pre-wedding jitters? Sharon D'Silva has the expert lowdown on how to ease those nerves
STEP INTO A SEPTEMBER RESET
Just as January is associated with resolutions, September is your (late) mid-year reboot to recharge, refocus, and finish the year strong. Here's how to make the most of it...
Skirting THE ISSUE
We love lehengas, period. The whole country loves lehengas. That's why we've picked the season's hottest offerings created by designers across India. Whether it's a wedding, an event, a party or just you wanting to treat yourself to some spectacular fashion, Ashwini Arun Kumar has got you covered
There's Something About SHRADDHA KAPOOR
FAME OFTEN COMES WITH A FACADE, BUT, WITH SHRADDHA KAPOOR, HER STARDOM IS ROOTED IN A KIND OF WARM EVERYDAYNESS. AS SHE CONTINUES TO RISE TO THE TOP, HER STANDOUT PERFORMANCE IN STREE 2 PROVES THAT SHE'S NOT JUST REACHING FOR THE STARS - SHE'S ALSO RIGHT WHERE SHE'S DESTINED TO BE.
HOT RIGHT NOW
All things fresh and fun in the beauty space
INDIE HEROES
It's time to add these Indian brands to your beauty shelf.
Boost Your Brain
Samiksha Bhowmik shares daily habits that could help boost your memory
FLAVOURS OF THE EAST
Bengaluru gets a taste of Korean and Japanese delights with Tiger Yaki
CLEAR INTENTIONS ONLY!
Stop mindlessly swiping right and ditch game-playing for genuine conversations.