They aren't loud or sensational, they don't beg viewers to 'like, subscribe and share their videos, nor do they break into | dance and song. But then, Arjun Doney's one-minute video skits, featuring him, wife Tara and their two kids, mostly set inside their apartment with minimal props, walk away with nearly a million views.
How do they do it? Could it be that their two kids, five-year-old Sarah and toddler Maria (aka Marco in the videos) have the cutest of smiles and natural acting skills?
Or that it's fascinating to watch a good-looking couple having this kind of fun after marriage and two kids?
Whatever it is, their videos are termed 'addictive' by their legions of fans, many of whom say they have restored their faith in happy families. In fact, quite a few of the comments they get are on the lines of 'Wish I had a perfect family like yours', 'Did you guys really have an arranged marriage?' You are inspiring me to try marriage!' and more.
One might think the couple are full-time YouTubers considering their view count but they are not. Arjun, who grew up in the UAE, has his own business in Sharjah, and started making videos with his family as a trial for his fitness videos, he says. “Fitness is something I do on the side though I'm a certified trainer. We started uploading the videos on YouTube so that our extended family in Kerala could watch them. This was during the 2020 lockdown and there was a lot of time at hand suddenly. We haven't actively done anything to promote our videos. But at some point they just exploded. We have no idea how the YouTube algorithm works, he says.
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