IT&rsquo;S EARLY MORNING in Cape Spear, N.L. A van heads toward the area&rsquo;s iconic lighthouse as the sun climbs out of the Atlantic. The vehicle is full, but not with eager tourists hoping for a sunrise selfie. It&rsquo;s packed with photographers and crewmembers on their way to meet mermen. &ldquo;MerB&rsquo;ys,&rdquo; actually. The water dwellers are ready for their close-ups. And they look flipping fantastic.This marks the second year that a group of bearded Newfoundlanders have shed their shirts and pulled on tails to pose as misters March, December and company. Their mission: making a sassy calendar to support a worthy cause. The first edition, in 2017&ndash;18, sold more than 14,000 copies and raised $300,000 for Spirit Horse NL, an organization that uses equineassisted therapy to support people living with mental-health issues.The tidal wave of interest in the calendar still surprises organizer Hasan Hai. &ldquo;This all started when a friend posted a photo of a bearded merman on my Facebook page and wrote, &lsquo;You should do a thing,&rsquo;&rdquo; says Hai, who also founded the Newfoundland and Labrador Beard and Moustache Club, a social group. &ldquo;When I put out an open call, I just thought it&rsquo;d be me and a few random guys.&rdquo; But 40 people followed up, and two months later there was a calendar.The funds donated to Spirit Horse NL help people like Jennifer Mercer, who contacted the charity&rsquo;s founder, Erin Gallant, while struggling with deep depression. &ldquo;I couldn&rsquo;t motivate myself to get out of bed,&rdquo; she says. &ldquo;At first, I was afraid of horses, but then you connect with them and they make you feel so comfortable. I don&rsquo;t know where I&rsquo;d be without them and my work with Erin. I give thanks every day.&rdquo;With this year&rsquo;s calendar, Hai wants to raise even more money and further challenge people&rsquo;s notions of what constitutes masculinity: &ldquo;There&rsquo;s a very narrow slot in which it&rsquo;s deemed okay to be a man, and that&rsquo;s so harmful,&rdquo; he says. The 2019 MerB&rsquo;ys are a bigger gang&mdash;38 in total&mdash;and they&rsquo;re more diverse, with different gender identities, sexual orientations, body types, abilities and backgrounds.The group has also expanded its reach. Hai and some of his crew drove their &ldquo;Mermob&rsquo;ile&rdquo; from St. John&rsquo;s to the west coast of Newfoundland, then flew to central Labrador to connect with men across the province. In Twillingate, they met Mark. &ldquo;He broke down in tears talking about growing up in rural Newfoundland, where men had to act a certain way,&rdquo; remembers Hai. &ldquo;He said he was doing this for his seven-year-old son, to show him that men could be different, that they can be emotional. And his son said, &lsquo;Dad, I&rsquo;m so proud that you&rsquo;re a MerB&rsquo;y.&rsquo;&rdquo;Using a mythological creature to challenge myths about masculinity has proven to be a powerful idea. Money raised this year will kick-start Deconstructing Masculinity: Engaging Men in Violence Prevention, a new program led by Violence Prevention NL, a coalition of 10 Newfoundland and Labrador&ndash;based organizations.&ldquo;Violence prevention has often been seen as a women&rsquo;s issue, and I don&rsquo;t think that&rsquo;s the right way to look at it,&rdquo; says Kevin O&rsquo;Shea, the executive director of the Public Legal Information Association of NL, who is involved in the new initiative. &ldquo;The only way we&rsquo;re going to be effective at prevention is to look at the mindset and culture that causes violence, to involve men and boys and to work collaboratively toward change.&rdquo;Hai is eager to continue playing a role in changing attitudes and encourages others to get involved in their communities: &ldquo;Positive change starts with the tiniest thing&mdash;literally saying a kind word to someone,&rdquo; he says. &ldquo;Just do something different, just keep pushing forward, and eventually you&rsquo;ll realize you&rsquo;ve done something really grand.&rdquo;

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