Having a viral moment is one thing American sing-er-songwriter Leah Kate is familiar with. Her 2020 single “Fuck Up the Friendship” which also featured on last year’s three-track EP, Used To This, blew up this year after she posted a video explaining the lyrics to the song. “People started making videos to it, and I sparked my own TikTok moment alone,” she says. Kate teamed up with Alexis Ohanian (co-founder of Reddit and music start-up indify) to further market the song. With the track currently sitting at a cool 16 million streams on Spotify alone, Kate says, “As an independent artist, my mind was definitely blown.”
This story is from the March 2021 edition of RollingStone India.
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This story is from the March 2021 edition of RollingStone India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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