ON THE 50TH annual Earth Day (April 22nd), the globe grapples with the debilitating COVID-19 pandemic; the future uncertain. It’s then that A.R. Rahman joins hands with legendary music manager and activist Ken Kragen and immersive entertainment entrepreneur Neil Morgan to appeal to humanity to stand by each other. “Thinking about future challenges is very important because when they do arise, they freeze the whole world into nothing,” says the Grammy and Oscar-winning composer.
Intending to unite the world to combat climate change—even the people who ‘don’t believe in global warming’—the trio along with musicians, visionaries and philanthropists from all over the planet launched ‘Hands Around the World,’ a global fundraising and technology initiative. The project hopes to help people actively engage with the environmental emergency while raising funds and awareness to curb the irreversible effects of unchecked climate degradation.
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