By all accounts, 2016 was a disappoint-ing year at the Chinese box office, but three months into the new year,&nbsp;Hollywood fare has created optimism for a rebound. Already, two U.S. imports have crossed the 1 billion RMB mark (an important local milestone) in China: xXx: Return of Xander Cage ($163.6 million) and Resident Evil: The Final Chapter ($159.5 million). Even more encouraging is the fact that Hollywood&rsquo;s biggest China-friendly tentpoles have yet to hit the market.&ldquo;As the 2017 year opens up, there will be many major studio films we&rsquo;ll be following,&rdquo; says Rance Pow, president of the Shanghai based cinema consulting firm Artisan Gateway. Indeed, if the blockbuster pedigree of the big-budget releases on the horizon is&nbsp;any indication, China&rsquo;s box office is in for a major boost.<img src="http://magarticles.magzter.com/articles/12572/218562/58f4a9be52f5c/1492429084057.jpg"" owidth=623 oheight=604" style="width:300px" />Universal&rsquo;s The Fate of the Furious opens April 14, and Paramount&rsquo;s Transformers: The Last Night is due this summer. The preceding films in each of those franchises achieved historic grosses in China: $390 million for Furious 7 (2015) and $320 million for Transformers 4 (2014). Hopes also are sky high for Pirates of the Caribbean: Dead Men Tell No Tales, the latest in the series that has steadily gained in popularity in the Middle Kingdom &mdash; the first installment made just $2.8 million in 2003, but the most recent, 2011&rsquo;s On Stranger Tides, took in $70 million.<img src="http://magarticles.magzter.com/articles/12572/218562/58f4a9be52f5c/1492429084097.jpg"" owidth=539 oheight=844" style="width:300px" />China&rsquo;s enduring love of the effects-heavy U.S. tentpole will get a well-timed PR boost at&nbsp;the Beijing International Film Festival, where the entire Fast and the Furious and Pirates franchises will be screened.The Hollywood cavalry couldn&rsquo;t arrive at a better time. After expanding 48 percent in 2015, China&rsquo;s previously red-hot theatrical market eked out just 3.7 percent growth last year. For Hollywood, the market declined in U.S. dollar terms &mdash; to $6.6 billion from $6.8 billion in 2015 &mdash; thanks to the recent strength of the American currency.But despite its exchange-rate woes, Hollywood fare did better in China than did native films. International titles, the vast majority of which were American, earned $2.7 billion, up 10.9 percent in local currency, compared with $2.6 billion in 2015.So far this year, revenue-sharing imports (studio tentpoles) have jumped 56.1 percent, according to Artisan Gateway data, while fixed-fee imports have soared 115.4 percent.Pow notes that China&rsquo;s top-line growth number will depend on the quality of forthcoming Chinese titles given that local films accounted for 58 percent of the box office in&nbsp;2016. Since Chinese regulators are known to clamp down on imports when Chinese product falls below 55 percent market share, Hollywood also has an interest in the health of the local industry.Says Pow: &ldquo;We&rsquo;ll be watching closely for stronger Chinese-language titles to support a market lift, perhaps into doubledigit figures, which would be good for all stakeholders in the film industry &mdash; and most of all the audience.&rdquo;

Can Hollywood Rescue The Chinese Box Office?

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