INDIAN NEWS

SCHWARZKOPF PROFESSIONAL INTRODUCES BUSINESS OF BEAUTY CLASSES

To empower salon owners in business management, Schwarzkopf Professional launched a masterclass called “Business of Beauty Classes”. The aim of these seminars is to share strategies, techniques and marketing ideas with salon owners, to help in the growth of their businesses.

Under this program, a wide range of customised business courses will be shared with salon owners. These include – amplification of digital presence, content creation for hairdressers, inventory management, loyalty-building with clientele and many other topics related to the salon business.

The first session kickstarted on 2 June 2020 at 4 pm with ace Business Coach – Salman Z. Bukhari, who has over 19 years of professional experience in Marketing and Business Strategy.

Talking about the recent initiative by the brand, Karthik Kaushik – Country Head, Schwarzkopf Professional India says, “The backbone of every brand are their partners and associates and for Schwarzkopf Professional it’s our salon community. These classes that will be hosted will focus on strengthening the salon businesses and together building a strong hairdressing ecosystem in India that will be at par with the global standards.”

MATRIX INDIA HELPS TAKE CARE OF HAIR AT HOME DURING COVID

The salon industry which currently employs 63 lakh+ technicians across the country, is one of the most impacted businesses by the COVID19 crisis. With sales dropping to marginally zero, incomes and employment have been affected drastically. On the other end of the spectrum, coping with this shift in the lack of availability of professional services, consumers have taken matters into their own hands.