Professional Hair Care, Now at Home. With Matrix

Matrix Empowers 9,000+ salons nationally for contactless delivery of hair care products

The COVID-19 pandemic has spared no industry so far in its wake. With one of the most impacted businesses being the salon and hair dresser community, which currently employs 63 lakh+ technicians across the country. With sales dropping to marginally zero, incomes and employment have been affected drastically. On the other end of the spectrum, coping with this shift in the lack of availability of professional services, consumers have taken matters into their own hands.

As part of the global L’Oréal commitment of 1 million euros in solidarity and assistance to society, MATRIX INDIA (Professional Products Division at L’Oréal) has been showcasing their support and solidarity for this community and for consumers through a number of diverse initiatives.

MATRIX INDIA firmly believes in the power of education as a way of upskilling the industry. So far, 18,000 hair dressers have been virtually trained on safety and sanitization protocols to be adopted that minimize contact between the hair dresser and consumer. these will ensure that they are ready to get back to market, without delay. Via tele-retailing and virtual client consultations, the correct diagnosis and products are being offered to consumers.

With a focus on creating a new avenue for business, MATRIX INDIA is aiding and guiding their salon partners in these challenging times. through the contactless delivery of essential hair care products with delivery platforms, like Dunzo, Swiggy Genie and independent salons, consumers can safely get their favourite professional home care products (shampoo, conditioner care and serums) delivered at their doorstep, in a timely manner.