Established in the year 1990, Baggit is definitely one of the most talked about fashion accessory brand now. The brand’s strong belief in ‘beauty without cruelty’ and it’s eco-friendly virtues helped it win the the PETA Proggy Award in 2007. Founder Nina Lekhi outlines the brand’s values and talks about the booming Indian accessories market.
What would you define as the core USP of your brand vis-a-vis competition?
Nina Lekhi (NL): We believe in ‘beauty without cruelty’ and use materials that are non-leather, recyclable and environmental friendly. Also, we make it a point to mix fashion and functionality together, and make sure to keep in mind the needs of the modern consumer before we design and manufacture our bags.
What is the sales ratio contribution of - bags: wallets: belts: others?
NL: The sales ratio varies on a month-on-month basis but in general, bags form a larger chunk of sales.
Tell us about the rising popularity of leather substitutes. What materials are specially enjoying demand, of late?
NL: Animal welfare and environmental awareness are changing the perspective of many and has led to the rising popularity of different leather substitutes like PVC, denim, etc. PU fabric is faux leather. These materials are cruelty-free and environmentally friendly and are now used extensively in the clothing, shoes and handbag industries.
Also, is there a movement away from leather to synthetic and textile based products?
This story is from the November 2016 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2016 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...
