India is a young nation, with a median age of around 27 years.
By 2020, it is expected that, India will emerge as the youngest emerging economy of the world. This young population, with better exposure and education, tend to exhibit an increased awareness towards fashion trends. Armed with better incomes, the young crowd sees fashion accessories as an easy and affordable option to add incredible aesthetic value to their looks and hence, do not hesitate to spend. In addition, they don’t mind spending on accessories as they can be flaunted many more times and with many more combinations as compared to an apparel outfit. In fact, now, fashion accessories are no longer considered to be a complementing category of the clothing and apparel industry, but are considered to be a independently necessary part of the look. The concept of fashion accessories has arisen from need-based situations which have now evolved to attain a more want-based significance, adding more value to the overall look instead of just the functionality of an attire.
Consumer Behaviour: Current Dynamics
This story is from the October 2016 edition of Business Of Fashion.
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This story is from the October 2016 edition of Business Of Fashion.
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