Cosmo caught up with Sonali Batra, Founder of greatbanyanart. com, about the trappings of an online-art-gallery owner’s life...
Cosmo: Why is buying art online better than at a physical gallery?
Sonali Batra: “Well, you can view paintings on an online portal without actually gallery hopping. It’s both time and cost efficient. If you like an artwork, you can add it to the enquiry cart, and someone from our gallery will help with more information on the piece before you decide to purchase it. It’s all very millennial-appropriate.”
C: Is it less expensive than at a gallery?
SB: “For the online gallery, yes. Your fixed costs are significantly reduced.”
C: How do you assure a buyer about authenticity?
SB: “We provide every client with an authenticity certificate signed by the gallery and the artist (if they are alive).”
This story is from the May 2017 edition of Cosmopolitan India.
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This story is from the May 2017 edition of Cosmopolitan India.
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