Co-founder of Lucy Bee, LUCY BUCKINGHAM, 26, brought coconut oil to the masses. Here’s how saying no helped…
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As a baby I was diagnosed as a coeliac, so my parents were always conscious of what we ate. A friend introduced me to coconut oil and it became such a staple for us that, five years ago, I began to source and market my own. No one really knew about its benefits then, so I’d tweet tips and set up stalls at food festivals. It took off when Joe Wicks approached us during his early career and asked for a jar for his Lean In 15 videos. If influencers or celebrities follow us on social media, I’ll message asking if they’d like to try our products but, Joe aside, we don’t pay for reviews as I’d rather they be authentic.
This story is from the November 2017 edition of Cosmopolitan UK.
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This story is from the November 2017 edition of Cosmopolitan UK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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