You started Coperni in 2013 but put it on hold while you were Creative Directors of the historic French brand Courrèges. After ALMOST THREE years, you left the brand and relaunched Coperni in 2018. It looks like it wasn’t really hard for you to get back in touch with your old customers and gain a lot of attention from the new ones. It almost came naturally? - We were actually very surprised about the response of the press and buyers to the comeback of Coperni. They were thrilled to see the brand back. They all followed the evolution of the first Coperni, from our first collections to when we won the ANDAM prize. Courrèges was a great experience, but we needed to come back to Coperni. It was a chapter that was not finished.
The name Coperni is inspired by a Renaissance astronomer Nicolaus Copernicus and his theory of Heliocentrism. Why? What is at the center of the Coperni universe? - Copernicus placed the Sun at the center of the Universe, and we wanted to place women at the center of ours. We want them to feel great in our clothes. It’s also a nod to innovation, to new technologies, which are at the center of our preoccupations as designers.
Heliocentrism was very controversial at the time. Do you think Coperni is also a bit ahead of its time? - We definitely have a futuristic vision and aesthetic. We love innovation and digital media, but we also love beautiful clothes that are wearable and well-made for modern people. We love this contrast. So, I would rather say that Coperni goes along with the times.
This story is from the Issue 16 edition of DSCENE.
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This story is from the Issue 16 edition of DSCENE.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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