A Popping Good Time

Accompanied By The Colours And Spirit Of Pop Art, Vacheron Constantin Presents Some Of Its Most Daring, Bold Timepieces In A Vibrant Campaign

- Caroline Suganda

The pop art movement that emerged in the mid-1950s was more than a historic, defining period. It was exciting, colourful and vibrant, yet radical and shocking at the same time. At the centre of the movement were artists like Andy Warhol and Roy Lichtenstein, artists whose works depicted everyday objects like the Campbell’s soup can and comic strips. Featuring mundane mass-produced items as its subject matter, pop art went against the grain of traditional art and was richly infused with a spirit of irony, even as it celebrated the banal and the kitschy.

Just like pop art artists, Vacheron Constantin has always been inspired by daring and unconventional combinations of textures, patterns and colours, and has utilised these inspirations to come up with timepieces that twist expectations, present unexpected contrasts and generate rich emotions. Here’s an introduction to some of the brand’s most exciting examples of haute horology that take inspiration from art and culture, and remind us of the uniqueness of every second, minute and hour spent with loved ones.

PATRIMONY PERPETUAL CALENDAR ULTRA-THIN AND PATRIMONY MANUAL WINDING IN 36MM