When it comes to self-expression, few things are more effective than a heady fragrance that announces your entrance. Even better when said fragrance is a one-of-a-kind blend tailored to you and your skin chemistry — which is where Maison 21G comes in.
A perfume house like no other, the brand has redefined the traditional concept of fragrances by empowering an individual to become the creator of their own unique scent. Using natural, potent, and high-quality perfume essences that span the range from exquisite floral notes to exotic spices and rare woods, Maison 21G pioneers a collaborative experience that allows you to craft a perfume that reflects your distinct personality, style and emotions.
The whole process is streamlined by harnessing the most cutting edge of AI technology, which not only further elevates the customisation experience, but ensures that you achieve the creation of your own uniquely curated fragrance in three fuss-free steps.
By making customisation the cornerstone of their ethos, the Parisian perfume house not only transcends the limitations of a standard off-the-shelf scent but also prominently highlights how fragrances are deeply personal — and why they should be customised and unique.
This story is from the September 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Check mate
For DIOR's cruise 2025 collection, Maria Grazia Chiuri weaves Scottish heritage into modern fashion, creating a dialogue between tradition and rebellion.
Glow-Up Goals
Expert-approved aesthetic treatments to get you looking refreshed, natural, and party-ready.
All The Right Notes
Singapore’s biggest Mandopop star to date, JJ LIN reflects on his two-decade career before embarking on the final leg of his world tour.
Dubai: Capital Of The Future
The most visited megalopolis in the United Arab Emirates, Dubai is a vibrant oasis of modernity; a hotbed of exciting new openings and endless plans.
ARTFUL Indulgence
Le Pristine Singapore IS THE NEW EPICUREAN ESCAPE FOR ART AND DESIGN AFICIONADOS.
Talk of the Town
Miu Miu CONTINUES DEEPENING ITS TIES TO THE art world WITH A PROJECT THAT BRINGS TOGETHER FILM, MOVEMENT AND CONVERSATION.
See Her At N°5
Margot Robbie embodies timeless chic as the new face of Chanel N°5. In this ELLE exclusive, the actress shares her take on the iconic scent.
A closer look at...
You don’t have to be a Warhammer or Arthurian legend geek to appreciate Roger Dubuis’ latest Knights of the Round Table timepiece.
BLUE Paradise
With the support of Rolex and Mission Blue, the Nusa Penida Hope Spot has become a sterling example of ocean conservation.
Counting the Métiers
In this ELLE Singapore exclusive, artistic director of watches and jewellery Francesca Amfitheatrof lays bare what goes into the making a LOUIS VUITTON high jewellery collection.