It has been said that a Rolex is timeless, especially when it comes to the Oyster Perpetual family of watches. This range has long been synonymous with form and function. Classic, dependable and traditional are some of the words associated with these watches. The new Rolex Oyster Perpetual Day-Date 36, however, is about to shake up this notion.
In a move that has seen the horological world go into something of a tizzy, the Swiss Manufacture has brought the most unexpected creative twist to one of its iconic models, releasing an iteration of its Day-Date 36 that displays neither the day nor the date, but instead puts the focus on emotion, mood and the brightest of colours.
An Expression of Creativity
Endearingly termed by Rolex as "time stamped with emotion", this particular Day-Date 36 is a watch which syncs time reading with your changing mood.
Just imagine glancing at your watch and seeing an uplifting emoji. A perfunctory action that is purposeful now becomes joyful.
As with what we have come to expect from a Day-Date, there is an arcshaped aperture at 12 o'clock on the dial. Rather than showing the day of the week, it displays an inspirational keyword in English, like "Happy", "Eternity", "Gratitude", "Peace", "Faith", "Love" and "Hope". Similarly, the function of the window at 3 o'clock has changed. What once displayed the date now reveals daily one of 31 exclusive emojis that include a four-leaf clover, a heart and a peace sign.
This story is from the December 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2023 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Check mate
For DIOR's cruise 2025 collection, Maria Grazia Chiuri weaves Scottish heritage into modern fashion, creating a dialogue between tradition and rebellion.
Glow-Up Goals
Expert-approved aesthetic treatments to get you looking refreshed, natural, and party-ready.
All The Right Notes
Singapore’s biggest Mandopop star to date, JJ LIN reflects on his two-decade career before embarking on the final leg of his world tour.
Dubai: Capital Of The Future
The most visited megalopolis in the United Arab Emirates, Dubai is a vibrant oasis of modernity; a hotbed of exciting new openings and endless plans.
ARTFUL Indulgence
Le Pristine Singapore IS THE NEW EPICUREAN ESCAPE FOR ART AND DESIGN AFICIONADOS.
Talk of the Town
Miu Miu CONTINUES DEEPENING ITS TIES TO THE art world WITH A PROJECT THAT BRINGS TOGETHER FILM, MOVEMENT AND CONVERSATION.
See Her At N°5
Margot Robbie embodies timeless chic as the new face of Chanel N°5. In this ELLE exclusive, the actress shares her take on the iconic scent.
A closer look at...
You don’t have to be a Warhammer or Arthurian legend geek to appreciate Roger Dubuis’ latest Knights of the Round Table timepiece.
BLUE Paradise
With the support of Rolex and Mission Blue, the Nusa Penida Hope Spot has become a sterling example of ocean conservation.
Counting the Métiers
In this ELLE Singapore exclusive, artistic director of watches and jewellery Francesca Amfitheatrof lays bare what goes into the making a LOUIS VUITTON high jewellery collection.
