Roger Vivier's latest campaign, characterised by a dreamy whimsicality that's hard to miss, is an ode to the Maison's emblematic classics and a toast to the innovative silhouettes of tomorrow. Fronted by actress and first soloist at the Paris Opera, Marion Barbeau, the story unfolds within the historic grounds of the Château de Champlâtreux, and showcases Roger Vivier's latest bags, shoes and accessories through an almost surrealist lens that puts the focus on the season's stars.
The campaign was shot in wide-angle perspectives to accentuate details of the designs-like the sweetheart vamps of the I Love Vivier ballerina pumps, the squared, sparkling buckles on the Flower Strass Jewel bags, and the sensual cutout on the Viv' Canard heel-while showcasing the sunlit Baroque and Rococo decorations of the 18th-century castle. Posing against pastel-hued interiors and lush greenery, Barbeau transforms into Alice in Wonderland, with an infectious joie de vivre that complements Roger Vivier's sophisticated ethos.
This story is from the April 2024 edition of ELLE Singapore.
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This story is from the April 2024 edition of ELLE Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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