From Rome With Love

A collaboration that germinated over DM reaches the runwayand beyond.

The Scottish artist Hey Reilly uses his Instagram account, @hey_reilly, not for filtered vacation shots or self-promotional posts, but to create collisions of what he calls “brandalized” images: Lord Voldemort posing for Louis Vuitton; Justin Bieber pap shots grafted onto Balenciaga ads; a Céline campaign featuring the one and only Ms. Dion; or, as seen here, Lady Liberty reimagined as a Fendi-toting fashion icon (in an illustration commissioned exclusively for ELLE). He also draws on more traditional high art, from Vermeer to Da Vinci. “I see an Instagram square as a digital version of a T-shirt,” he says, “a personalized message zone with the potential to share ideas of beauty, power, and wit.”